Stroke Munich is the first art fair we will attend this year from May 3rd to May 6th in Praterinsel in Munich. We will present new & exclusive masterpieces from BR1, SP38 & ALIAS, as well as smaller scale works from VERMIBUS and PROST. At this occasion we talked to Raiko Schwalbe: founder and CEO of STROKE URBAN ART FAIR to get his perspective on the fair, the scene and the market.
But first, let’s start with some background information about STROKE and it’s genesis.
For the first time in human history, the majority of the earth’s population is living in urban residential areas. The urban environment and the corresponding lifestyle can be counted amongst the fundamental sources of inspiration for contemporary culture. The historical revolution of visual forms of expression, in which the designs of the everyday streetscape, with its graffiti, tags, tattoos, advertising or graphic design found their sustenance, define the progression of contemporary art. The urban environment as the literal and metaphorical platform for this development inspires and presents the artists and their work.
The URBAN ART FAIR works as a parallel universe to the inflated classical art market of the“rich and beautiful”, driven by aggressive investment strategies, auction houses and the greed for spectacular prices. The goal is to establish an art-entry-market for both: the artists and the interested buyers.
Passion and dedication are still more important than business plans and projections. Unbeatable participation costs combined with professional presentation and an uninterrupted passion for the art – this is where STROKE sees the starting point for the world’s first and only URBAN ART FAIR.
Within the last two years, more than 47,000 visitors came to see artists and galleries from all over the world (Poland, Brazil, Austria, USA, Italy, France, Chile, Spain, Switzerland or the UK – just to name a few). During the last decade, no other German art fair can pride itself to have reach such a growth and media interest.