OPEN WALLS Gallery is pleased to present POSITIONS, a group show feat. OX, BR1 and VERMIBUS, running from April 12th through the 24th of May. 3 artists coming from three different geographical positions in Europe, taking three diverse positions with their artworks on surfaces that lay in the public eye and inside the gallery. Three different artists sharing the same aim to challenge the purpose of advertisement, visual pollution and brands in the marketplace.
Integration/Disintegration is the new solo exposition by the artist BR1. Controversial themes follow this artist through his colorful and irreverent series of street actions and posters that are rooted in the visual contradictions of Western and Middle Eastern cultures.
Advertising is a paid form of ideas, goods and services while publicity is free.
Advertising comes from an identified sponsor while publicity comes from a neutral and impartial source.
Advertising is controllable by an organisation while publicity is not controllable because it comes from a neutral source.
Advertising is less credible in comparison to publicity while publicity is more credible because it comes from an impartial source.
Advertising is what you or your organisation says and promotes about you or your organisation but publicity is what others say about you or your organisation.
Most of the time in advertising, social responsibility is ignored while in publicity special focus is given to social responsibility.
Cut of a plastic billboard, 300x400cm, Madrid, January 2013