Integration/Disintegration is the new solo exposition by the artist BR1. Controversial themes follow this artist through his colorful and irreverent series of street actions and posters that are rooted in the visual contradictions of Western and Middle Eastern cultures.
Advertising is a paid form of ideas, goods and services while publicity is free.
Advertising comes from an identified sponsor while publicity comes from a neutral and impartial source.
Advertising is controllable by an organisation while publicity is not controllable because it comes from a neutral source.
Advertising is less credible in comparison to publicity while publicity is more credible because it comes from an impartial source.
Advertising is what you or your organisation says and promotes about you or your organisation but publicity is what others say about you or your organisation.
Most of the time in advertising, social responsibility is ignored while in publicity special focus is given to social responsibility.
Cut of a plastic billboard, 300x400cm, Madrid, January 2013
BR1's new body of works is centered on sans papier immigrants in Italy and in Europe: those people that run away from africa to escape civil wars & extreme poverty. Sadly, once here their daily round is violence, exploitation and strong human rights restrictions.
This installation is 24m long, each billboard is 3 x 12m.
BR1 is an Italian artist based in Turin, his works are based and influenced by the city life. For him, art must transmit a social message and bring collective awareness. BR1 is fighting the hegemonic policing of sense imposed by late capitalism by ripping out advertising on billboards or giving a new face to Muslim women. The point is to fight hegemonic ideas and to give back the public space to the public. With his colourful images and comics-to-pop-inspired portrait, BR1 makes the city more liveable and harmonious. Yet, when pasting up a draw on billboard, ripping out bills from the billboards or playing with the message of the bill and modifying the meaning of the adds; BR1 is criticising consumerism. His aim is to give social and cultural functions to billboards which, while lacking of those, are imposed to society.
BR1 started working on the theme of veiled Muslim women, as he became more and more attracted and intrigued by the veil; « why a dress has so strong connotation of religion? This thing attracts me.” His first aim is to show that the veiled woman has the same needs and the same nature as any other occidental woman. By portraying veiled woman in the everyday life, BR1 challenges the ideological isolation of the veil. BR1 believes « in a consciousness-raising » and this idea can be seen everyday on the streets that he has been walking by.